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Calum Main

Creative Friction

Creativity on Hold: Update Pending

"Do what you can with what you have. Nothing more is needed." (Rubin, 2023:294) When Did Resources Become a Prerequisite to Ideation? During a recent conversation with a colleague about potential research ideas in Virtual Production and ICVFX production, he suggested there was little point in developing
03 Nov 2026 10 min read
Creative Friction

Talent: An Excuse to Cope with the Success of Others

At a fundamental level, calling someone 'talented' turns superior performance or achievement into an exception rather than the result of effort. Something to be admired rather than something to learn from.
24 Sep 2026 9 min read
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